What does it mean to be named by AI?

When someone asks an AI tool like ChatGPT or Claude for a personal injury lawyer in your city, it picks three names. Being named by AI means your firm is one of those three.

Why are most personal injury firms not named by AI?

AI does not pick the best firm. It picks the firm with the clearest signs. Most firms do not have those signs on their website.

What is the Founder Magnet System?

A four-step plan. First, we fix your website. Then we write the right content. Then we get you in big websites and on podcasts. Then we track which AI tools name you each month.

How much does the beta program cost?

Beta clients get the AI Visibility Setup at two-thirds off the normal price. There are spots open across Australia. One firm per city.

When someone asks AI for a personal injury lawyer in your city, AI gives them three names.

You are not one of them. In 14 days, you could be.

Book Your Free AI Check

Google gave ten blue links. AI gives three names.

The firms in those three names will win the next wave of cases.

How clients find lawyers has changed.

2B+

Questions asked to ChatGPT every day

900M

People use ChatGPT each week

1,443

Personal injury firms in Australia

We don't know how often people ask AI for a lawyer. The AI tools don't share that. But we do know one thing. Fewer people Google now. Those searches go somewhere. The most likely place? Tools used by 900 million people a week. Even the top of Google is AI now.

Most personal injury firms are not named by AI. Here's why.

"Who are the best personal injury lawyers in [your city]?"

Based on results and client reviews, three firms stand out:

[Firm A] — known for big injury cases
[Firm B] — top workers' comp firm
[Firm C] — small firm with high payouts

Your firm is not on the list.

AI does not pick the best firm. It picks the firm with the clearest signs:

Pages built around the real questions clients ask
FAQ pages set up so AI can read them
Articles in big sites like Forbes and Inc.
Podcast spots with written copies online
Code on their site that tells AI what they do
A founder AI can find on many other websites

Most personal injury websites have none of this. So when AI picks three names, those firms don't make the list.

How it works

Step 1

Foundation

Study the firms AI already names in your city. Rewrite your pages to beat them at their own game, in your voice.

Step 2

Signals

Rebuild your Google profile, fix your name and phone across 20 directories, install schema, set up reviews.

Step 3

Answers

Write 20+ FAQ entries and one deep guide on your highest-value claim type. The content AI will cite.

Step 4

Proof

Same 10 queries, same 5 AI tools, before and after. Side-by-side screenshots. You see exactly what changed.

Each step makes the next one stronger. 14 days in, AI starts listing you in live search.

See Where You Stand. Free.

Book a free 30-minute call. I'll come prepared.

Before we talk, I'll already have:

A live test of your AI visibility across ChatGPT, Claude, Perplexity, and Google AI Overviews
Your firm's strengths and weaknesses laid out clearly
The 14-day plan I'd run to get you named in your city

On the call, I walk you through it. You leave with your AI Visibility Scorecard.

This isn't a sales call dressed up as a free check. It's a real one.

Book Your Free Check

Ten years in marketing. I've seen this movie before.

I was there when Facebook ads first worked. Most people skipped them. They said social media won't work for our type of business. The few who jumped in built huge companies. Everyone else waited for proof.

I missed the early days of Google Ads and SEO. But I've studied them. Every channel that ever worked went through the same steps. First, people laughed at it. Then they ignored it. Then it got crowded. Then it got pricey. Then big players locked it down. The early movers won. Everyone else paid more to catch up.

AI search is next. Right now we're between "laughed at" and "ignored."

This is what Google looked like back in 2002. A few people saw it coming. They won the next twenty years.

Let's make you one of the few.

How I work

I'm a family man. One kid at home. Another on the way.

I built this business on a belief that doesn't get said enough. Your business should not eat up your life.

I don't lock you into long contracts. I don't add extra work to charge more. I set you up, hand you the keys, and get out of your way.

If AI can't find you when we said it would, I keep working until it can.

The First Two

I'm taking two personal injury firms across Australia. One per city. After 14 days of work, AI starts listing you more often. First in, locked in.

What you get

The full 14-day AI Visibility Setup. Every piece. Same promise.

What you pay

Two-thirds off as a beta client.

What you agree to

A short video to share when results show up. Permission to use your firm's name and results in stories I share.

Two spots open as of today. Once your city is taken, it's taken.

Book Your Free Check

Who this is for

Personal injury firms with real cases and real reviews. Owners who want AI to send clients their way. People who can say yes in a week.

Who this is not for

Brand new firms with no history yet. Anyone who wants results in 30 days. Firms where five people have to agree first. Firms shopping for the cheapest fix.

I turn away more firms than I take on. If we're not a fit, I'll tell you on the call.